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PURPOSE & PASSION

We Are Collectivus

Collēctīvus Holdings unites the world’s leading brands in the Collecting, TCG, and Hobby industries. With over a century of combined expertise, we set the global standard for quality, innovation, and community building.

The Cornerstones of Collecting

Our portfolio includes Southern Hobby, Dragon Shield, Sales First, and Merchant Guild — four brands with decades of expertise and dedication to elevating the collecting experience for enthusiasts and businesses alike.

A Purpose That Connects. Our mission is to connect the world of collecting and gaming through brands that deliver quality, integrity, and reliability. Together, Dragon Shield, Merchant Guild, and Southern Hobby work to enhance the hobbies and passions that bring people together.